With a New Malibu Pop-Up, Gjusta Goods Provides Everything You Need for a Boho Chic Day at the Beach
By: Rachel Marlowe
When she was looking to launch the latest Gjusta Goods pop-up, Gjelina COO Shelley Kleyn Armistead wanted to make a kind of general store for endless summer days. From surf-themed vintage vinyl playing over the sound of crashing waves to the heady scent of burning copal, the new Malibu spot does just that. “This store is much more of an outside experience,” Armistead, a Malibu local, explains. “The beach is on our doorstep and the PCH is a direct route to all the coastal camping sites so we really wanted to bring in everything you need for outdoor living for this summer launch.”
In a prime position opposite the pier, you’ll find the signature ceramics, linens and glassware that Armistead developed for the restaurant group she runs with Travis Lett and Fran Camaj (including chic commissary Gjusta, perennial Abbott Kinney hotspot Gjelina, take-out spot GTA, and Japanese style izakaya joint MTN) displayed on antique bread racks and bistro tables. New to the mix is everything you’ll need for a boho-chic day on the beach including linen totes and enamelware in the trademark palate of mustard, pink, grey and steel blue; seagrass picnic baskets; vintage Anatolian kilim rugs; woven Ethiopian blankets and stacks of linen throw pillows. Armistead promises they can be used on the beach: “The way they are constructed you can just shake the sand off and they’re super easy to wash.”
For those planning a true adventure, there are also portable fire pits, shovels, cast iron skillets, sleeping bags, lanterns, and coolers that can be loaded up with Gjusta delicacies. “My neighbors and I cook on the beach regularly so we’ve expanded our dry goods pantry line of trail mix, nuts, granola to include grits, hominy, a four grain porridge, dried mushrooms and seaweed…and dry rub mixes and salts which we’ll be selling with little recipe cards for people to recreate the experience.” While the space doesn’t have a full kitchen, there is a coffee station and fresh mint tea on offer, plus a selection of bites from Gjusta, encouraging shoppers to linger and interact with the unique goods that Armistead has curated. A series of summer pop-up dinners is also in the works, details of which will be posted on their Instagram account.
“I think there is nothing better than cooking and eating outside,” Armistead says. “It’s a far slower way to cook but it’s much more rewarding. When you cook on a fire everyone is drawn to it and it inspires conversation. It’s really a beautiful and unifying way to live.” Here, a few of her go-to camping or backyard cookout dishes: